Released with a single engine configuration and body style, the Sera featured optional configurations for its transmission, brakes, cold climate and sound-system. Toyota marketed three trim versions, marketed as Phases, over its production and marketed the Sera exclusively in Japanese Toyota retail sales channels Toyota Corolla Store — as an alternative to the Toyota MR2, which was exclusive to Toyota Vista Store.
As the Sera was built solely for the Japanese market all cars were right-hand drive as factory standard and the speedometer and odometer units were metric. This makes the car readily importable into countries with similar standards and requires only minimal changes for ones such as the United Kingdom (where vehicles are also right-hand drive but instruments are in Imperial units). However, major alterations may be necessary before the Sera is legal for general use in, or even importation into, other countries. In Australia, most Seras will have required three-point seatbelts and side impact beams to be fitted for compliance, as such it may be beneficial to import a later model Phase III to avoid this third-party work. Any vehicle over 15 years old can be legally imported to Canada, so even the newest Seras are now eligible. Similarly, any vehicle over 25 years old can be legally imported to the US, so the first three model years are now eligible as of 2017.
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